Thanks to Pat Cleary at the National Association of Manufacturers for spotiing and blogging this news item.
“Not sure if you caught this last week — it wasn’t exactly front-page news for the country’s largest newspapers — but overall, newspaper circulation declined last year by 2.5%. However, some individual papers — as reported in the annual statistics compiled and reported by the Audit Bureau of Circulations — took a bigger hit. According to this list from AP, the LA Times saw circulation drop by 5.4% while the WaPo circulation dropped by 3.7%. We’d have to check population figures, but off hand we’d guess the populations in both areas increased over the same span.
Says the Wall Street Journal in its story, “Many newspaper publishers have watched circulation decline for years, as readers, particularly younger ones, turned to newer media outlets, such as Web sites, blogs and 24-hour cable-TV news channels.”
On that point, the latest “Sifry’s Alert” from Technorati King David Sifry notes that the blogosphere is roughly doubling in size every 6 months, now totaling over 35 million.”
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