A good thorough study of three blogs from an on-line jewellery store.
One is more successful than the others and its interesting to see how each one compares.
MarketingSherpa > Blog Marketing for Ecommerce Sites — 7 Rules & Lessons Learned
How many raving press stories have you seen on corporate blogging recently? We decided to take a look under the hood of one ecommerce site’s blogs that have gotten enormous press attention. Are they really as successful as everyone makes out? The answer is … a mixed maybe: