In marketing information products your customers often want to assimilate it in different ways.

Some people like to watch and listen to the info.

Others want to just listen.

They are the ones todays posting is about.

Some people would much rather get more information by listening to it when they are on their morning jog or their morning drive.

Now lots of people have folmed their seminars and sold the discs.

You can also lift off the audio products and make them in to another product.

Gold Coast Disc Copy are doing this for their DVD Duplication clients.

You just send them the DVD’s and you get back the Mp3’s.

At this stage there are a number of choices as to how the information can be delivered.

From a CD with the MP3’s on them you and/or your customer can:

- Play the MP3 CD in their “Mp3″ equipped CD player in their car.

- Import the Mp3 tracks to iTunes so they can listen on their iPod

- Drag and drop the tracks to their Mp3 player

- Use the Mp3 tracks to buils a Podcast series

- Sell the CD’s as a new form of content.

Find out more about how to do it here …   Audios from Mp3’s

Enjoyed Eoin Purcell’s post “Is the future bright? Books, Digitisation and Evil!

I believe iTunes will eventually meld with MySpace.

Or the future derivatives of them. Just as individuals can load podcasts up to iTunes the day will come when it will not only be the large record companies domain.

I remember getting my first Mac and laser printer in 1984. Suddenly all those one page brochures and leaflets that were printed by printers via advertising agencies became the domain of people with a Mac. That impact has lasted through to now where a large majority of people in the graphic industry use Macs. This changed a paragdigm. Jobs did it again with iTunes. Back then nobody bitched about postscript being an enabling language, they just used the machines.

Yes its a different world now but someone had to provide a solution that worked seemlessly for the user. Like the Mac and the laser printer. There are many lasr printers now and lots of programs to use them. MacDraw and MacPaint are no more. Pagemaker is hanging on. iTunes will not be the only format forever but without the paradign shift would I be driving to work listening to a podcast from London about publishing here in Australia?

While iTunes is talked about being a virtual monopoly MySpace should be seen as more of a threat to publishers. Given that companies like Lulu and Booksurge can produce physical books they can be marketed directly to the world by the author and delived as an eBook or as hard copy. At least publishers are in the game with iTunes but maybe not for long. Most minor bands and artists in the world have MySpace accounts and sell their tracks from there. No record companies involved. Their community of fans visit their MySpace every day to check if anything is new. A whole new paradigm. The next step may be linking MySpace and iTunes so that there is a commercial market for even the one man band!

So … yes there are two ways to go but I believe the trend will be that most of the publishing market will go direct from the artist to the consumer with “bestsellers” being picked up by traditional companies who have the bookshops and record stores. Just wonder though who will visit them.

Cheers
Paul Niederer pubbys.com

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