Jewellery Blogging Case Study

August 9, 2006

A good thorough study of three blogs from an on-line jewellery store. One is more successful than the others and its interesting to see how each one compares. MarketingSherpa > Blog Marketing for Ecommerce Sites — 7 Rules & Lessons Learned How many raving press stories have you seen on corporate blogging recently? We decided [...]

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Get your Book or Story in the News

August 7, 2006

If you ahave often wondered how to get a press release circulated on the web about your product or story then here is a good article about it. There are a wide variety of places that will allow you to syndicate your press release. However, there are only a select few that you really need [...]

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Blogging Behind Bars

August 2, 2006

Jail authorities have advised they have no reason to stop prisoners blogging! Interesting as some organisations dont allow blogging but prisons do. Jailers shrug off blog from behind bars – 31 Jul 2006 – National News Tim Selwyn has used a web log to criticise the judge who sentenced him and to write details of [...]

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New South Books Uses Blogs to Keep Customers Updated

July 30, 2006

Looking through New South Books back catalogue you can see they have a number of books that embrace very specific and often passionate niches. There are books about Rosa Parkes and Mohammad Ali! They are keeping their readers updated with what their authors are doing! A good blog use. Here is an excerpt from their [...]

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A Blogging Chef

July 30, 2006

A good example of a business reaching out to it’s community.Jamie writes in an natural, converstional style about what is going on in his life. He is even coming to Australia! There are also links to products he sells and events that are planned. Jamie Oliver: Jamie’s Diary

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Penguin Scores First Blog from a Mainstream Publisher

July 30, 2006

A sign of the times. Penguin dips it’s toe in the blogging pool. Liked their description of what the blog will be about. “an editor will post the latest news from the company: new acquisitions, sneak previews from works in progress of some of Penguin’s best-loved authors, industry gossip and advice on how to get [...]

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Making Money From Your Blog

July 26, 2006

I always try to highlight people’s view on making moneu blogging.From earlier posts you will know that I’ve managed to do that but us always interesting to learn of ways others are making money from blogging. Spero News | How to make money from a blog as a marketing tool “Can I make money from [...]

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Fired for Blogging!

July 22, 2006

CIA contractor fired over blog post | News.blog | CNET News.com A software contractor for the CIA was fired this week after she posted her views on the Geneva Conventions and torture at a blog site only accessible to those with a top-secret clearance. Christine Axsmith had been employed by BAE Systems, a prominent defense [...]

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Journalists and Bloggers and Blogging Policy

July 20, 2006

More has been written about ‘La Petite Anglaise‘ today and it is all good! (about an English ‘Bridget Jones’ blogger bringing an employment test case in France after allegedly being sacked because of her internet diary.)Great to see collaboration between bloggers and journalists.The two may very well morph in to one and other in the [...]

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An Ode to Google

July 19, 2006

Have a read of Steve Torso’s love affair with Google? Steve always manages to weave marketing through anything he writes and this is no exception. What an ode to the magnificance of Google he has written. inreading it there were at least two things I could do to improve my own efficiency. Read his ode [...]

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